Director of Product & Service Line Marketing
Company: Aspen Dental
Location: Chicago
Posted on: October 2, 2024
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Job Description:
The Aspen Group (TAG) is one of the largest and most trusted
retail healthcare business support organizations in the U.S. and
has supported over 20,000 healthcare professionals and team members
at more than 1,300 health and wellness offices across 48 states in
four distinct categories: dental care, urgent care, medical
aesthetics, and animal health. Working in partnership with
independent practice owners and clinicians, the team is united by a
single purpose: to prove that healthcare can be better and smarter
for everyone. TAG provides a comprehensive suite of centralized
business support services that power the impact of five
consumer-facing businesses: Aspen Dental, ClearChoice Dental
Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and
AZPetVet. Each brand has access to a deep community of experts,
tools and resources to grow their practices, and an unwavering
commitment to delivering high-quality consumer healthcare
experiences at scale.
We are seeking an experienced and highly motivated Director of
Product & Service Line Marketing to lead the product & marketing
strategy and execution for specific service lines at Aspen Dental.
This role will be primarily focused on Aspen Dental's largest
service line - tooth replacement. The successful candidate will be
responsible for developing and executing comprehensive marketing
strategies and plans to drive awareness, increase market share, and
attract and retain customers. This role will partner with teams
across the organization to define overall product and service line
priorities and deliver on business results. This role requires a
deep understanding of the dental industry, excellent strategic
thinking, strong leadership skills, ability to work
cross-functionally and a track record of success in brand and
product marketing.
Responsibilities:
--- Responsible for product and service line business results and
performance
--- Develop annual marketing strategy and quarterly initiatives,
aligned to Aspen's overall and service line specific goals
--- Possess a deep understanding of target customers, including
characteristics, pain points, behaviors, decision drivers and the
customer journey
--- Conduct market and competitor analysis to identify trends and
understand what competitors are doing and why they are winning with
consumers
--- Monitor business performance and develop action plans to
address opportunities and improve the customer funnel
--- Build strong relationships with Aspen stakeholders across
operations, clinical and commercial to drive the business
--- Improve effectiveness and the ROI of marketing investments
through optimization in partnership with shared services (e.g.,
paid media, social, affiliates, CRM, web, analytics, insights)
--- Identify opportunities to innovate and differentiate our
product offering, including new products, value-added services,
product features and experiences. Develop and execute GTM strategy
for new products / offerings to effectively bring to market.
--- Drive product branding, naming and promotional strategy.
--- Define and articulate value proposition, specific product
positioning and compelling messaging that effectively communicates
benefits to target patients and differentiates from competitors
--- Own the service line customer experience; develop messaging and
priorities by channel and part of the journey and work with channel
partners to execute across media assets, social media, web
experience and CRM journeys
--- Drive the creation of service line marketing collateral and
content, working with marketing partners
Qualifications:
--- Bachelor's degree in Marketing, Business Administration, or
related field. Advanced degree is a plus.
--- Minimum 10 years of experience in brand management, marketing
strategy, product marketing or related roles, preferably within the
dental or healthcare industry.
--- Proven track record of developing and executing successful
product marketing strategies.
--- Experience developing and bringing a new product offering to
market strategically and commercially.
--- Excellent strategic thinking, planning, and execution
skills.
--- Ability to analyze performance data and develop actionable
insights and opportunities
--- Exceptional communication and presentation abilities.
--- Experience managing teams, collaborating cross-functionally and
working in a matrix organization.
--- Ability to thrive in a fast-paced, dynamic environment and
manage multiple priorities effectively.
--- Entrepreneurial; takes ownership, innovates and drives amidst
ambiguity
--- Desire to be part of a growth-oriented team and culture
Starting salary: $175,000-195,000/yr, plus up to 25% bonus
opportunity
Position will be hybrid (3 days in-office, located at 800 W
Fulton)
Keywords: Aspen Dental, Oak Lawn , Director of Product & Service Line Marketing, Executive , Chicago, Illinois
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